High-Scale E-Commerce Store Revamp

Project overview
Revamped e-commerce platform and provided ongoing development support, handling millions of active shopping clients seamlessly.
Client information
Pink Zebra is a major direct-sales e-commerce retailer providing home fragrance products to millions of active customers across North America.
Business challenge
To manage complex cases, our customer uses special technology solutions. Portfolio management is handled through modern, data-driven tools, and when cases go to litigation, these tools help Pink Zebra make the whole process faster, more transparent, and harder for assessors to ignore.
Pink Zebra required a complete online store revamp to optimize load speed, handle high seasonal flash-sale traffic, and improve user checkout conversion.
The second challenge involves an increase in operational risk. With no clear visibility into problem areas, every investment decision was made amid significant uncertainty.
The final challenge was to define a clear roadmap for modernization across all layers (infrastructure, frontend, backend, and database) to guide future improvements.
Technical challenge
One of the main technical challenges was assessing a complex multi-layer system without causing disruption, while also prioritizing findings across architectural, operational, and organizational vulnerabilities. Additionally, it was essential to present findings in an actionable format, rather than simply cataloging historical changes.
Solution delivered
Aridian Technologies conducted a comprehensive engineering & development program to address all challenge areas. We modernized the digital storefront using React, Node.js, and MongoDB hosted on AWS with integrated Stripe payments and performance optimizations. Each finding was evaluated for severity and complexity, accompanied by actionable recommendations, and mapped into a phased modernization roadmap. This approach provided Pink Zebra with a solid foundation for a structured, evidence-based remediation program.

Key deliverables
Team processes and project management review
- >Definition of team structure, roles, and responsibilities
- >Description of current processes and project management practices
- >Recommendations for improvement
Back end and database architecture review
- >Attracted millions of active shopping clients
- >Significant increase in digital sales conversion
- >Sub-second page load times across catalog pages
- >Ongoing continuous engineering and maintenance support
Front end review
- >Project structure assessment and recommendations for refactoring
- >UI/UX improvement recommendations
- >High-level security review and recommendations for improvement
Infrastructure review
- >Infrastructure patterns review and recommendations for improvement
- >Cloud resource utilization, security compliance, and cost optimization audit
- >Disaster recovery, backup protocols, and high-availability configuration review
Value delivered
Actionable modernization roadmap
Developed a clear, phased plan for system improvements, enabling the client to address technical debt and scale efficiently.
Risk reduction
Provided visibility into critical vulnerabilities, empowering the client to proactively manage operational and security risks.
Improved decision-making
Equipped stakeholders with evidence-based insights to support informed investment and resource allocation decisions.
Enhanced operational resilience
Ensured recommendations were sequenced to avoid production disruptions, resulting in a more robust and dependable platform.
Our tech stack





High-Scale E-Commerce Store Revamp

Project overview
Revamped e-commerce platform and provided ongoing development support, handling millions of active shopping clients seamlessly.
Client information
Pink Zebra is a major direct-sales e-commerce retailer providing home fragrance products to millions of active customers across North America.
Business challenge
Pink Zebra required a complete online store revamp to optimize load speed, handle high seasonal flash-sale traffic, and improve user checkout conversion.
Technical challenge
One of the main technical challenges was assessing a complex multi-layer system without causing disruption, while also prioritizing findings across architectural, operational, and organizational vulnerabilities.
Solution delivered
Aridian Technologies conducted a comprehensive engineering & development program to address all challenge areas. We modernized the digital storefront using React, Node.js, and MongoDB hosted on AWS with integrated Stripe payments and performance optimizations. Each finding was evaluated for severity and complexity, accompanied by actionable recommendations, and mapped into a phased modernization roadmap.

Key deliverables
Team processes and project management review
- >Definition of team structure, roles, and responsibilities
- >Description of current processes and project management practices
- >Recommendations for improvement
Back end and database architecture review
- >Attracted millions of active shopping clients
- >Significant increase in digital sales conversion
- >Sub-second page load times across catalog pages
- >Ongoing continuous engineering and maintenance support
Front end review
- >Project structure assessment and recommendations for refactoring
- >UI/UX improvement recommendations
- >High-level security review and recommendations for improvement
Infrastructure review
- >Infrastructure patterns review and recommendations for improvement
- >Cloud resource utilization, security compliance, and cost optimization audit
- >Disaster recovery, backup protocols, and high-availability configuration review
Value delivered
Actionable modernization roadmap
Developed a clear, phased plan for system improvements, enabling the client to address technical debt and scale efficiently.
Risk reduction
Provided visibility into critical vulnerabilities, empowering the client to proactively manage operational and security risks.
Improved decision-making
Equipped stakeholders with evidence-based insights to support informed investment and resource allocation decisions.
Enhanced operational resilience
Ensured recommendations were sequenced to avoid production disruptions, resulting in a more robust and dependable platform.
Our tech stack





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